Resume

Experience

Manager, Marketing & Communications

Rose Parade - Tournament of Roses | Nov 2022 - CURRENT

Pasadena, CA

At the Rose Parade, I manage a $600K marketing budget and oversee media analytics with Nielsen and Meltwater to track viewership, reach, and engagement—driving a 40% increase in social media performance in 18 months. I lead PR strategy and interview coordination for Tournament of Roses C-suite executives, the President, and the Rose Court, including media training, message development, and on-site logistics to ensure polished, impactful interviews. My efforts have secured national and regional coverage, including local campaigns for participating bands and a high-profile influencer collaboration with Universal Studios for the 2025 Wicked float. I also co-designed a print program, directed a seven-person photography team, and led event planning initiatives covering venue scouting, talent management, and guest experience. Additionally, I’ve contributed to volunteer engagement and operational efficiency through strategic membership and process improvements.

Oscar Mayer Wienermobile Hotdogger

Oscar Mayer - Kraft Heinz | Jun 2021 - Jun 2022

All 50 States of the United States

I planned and executed over 150 B2C marketing events across 36 states, managing project timelines and deliverables to ensure seamless execution. By effectively managing communications and promotional activities, I generated over 5 billion media impressions. I hosted and coordinated high-profile events, including a feature in AdAge, a meet-and-greet with Prince Harry, and various brand activations such as Lyft, a clothing line, Bologna skincare, and the Prom-mobile. As the point of contact for programming inquiries, I disseminated information and coordinated approvals for various activations at fairs, grocery store grand openings, community events, and other engagements.

Disneyland Guest Relations

Disneyland Resort | SEP 2015 - MAY 2021

Anaheim, CA

During a period of significant growth for Disneyland, I leveraged my deep knowledge of The Walt Disney Company and its operations to support a 63% revenue increase from $16B in 2015 to $26B in 2019. I demonstrated critical thinking and problem-solving skills while managing guest itineraries and multiple tasks simultaneously. I ensured programming materials aligned with the Disney Family of Brands and maintained factual accuracy, acting as a brand steward.

Coordinator, Student Alumni Association

Biola University Alumni Association | SEP 2017 - SEP 2019

Los Angeles, CA

I founded and created a national chapter for the Student Alumni Association, showcasing my leadership and strategic planning skills. I led a 20-person team to execute and coordinate events such as Christmas events, 5K runs, and orientations, ensuring detailed logistical planning and execution.

Marketing & Communications Intern

Make-A-Wish (Orange County, Inland Empire) | JUN 2018 - SEP 2018

Irvine, CA

I organized regional fundraising campaigns and Wish Visits, created drafts of promotional content, and learned about accurate and consistent communications across platforms from the Marketing Director. Using Adobe Photoshop and InDesign, I created social media content and written communications, enhancing engagement on Instagram, Twitter, and Facebook.

Conference Coordinator

Biola University SMU Missions Conference | OCT 2017 - MAR 2018

Los Angeles, CA

At the Biola Missions Conference, America's largest student-run conference with 20,000 guests, I coordinated sub-events, managing aspects of event materials and timelines for out-of-town guests. I co-directed a multicultural exhibition, "International House of Drinks," featuring seven countries, demonstrating strong organizational and collaborative skills.